Fashion And Style

Fashion & Beauty / In Pictures The New Wave of Fashion Advertising — June 17, 2015 — We examine fashion's new lifestyle approach to advertising through the lens of Jamie Hawkesworth's India campaign for Trademark Trademark S/S15 Trademark S/S15Photography by Jamie Hawkesworth     TextOlivia Singer Fashion advertising is an arena that, over the past few years, has evolved into an artistic entity of its own. As brands seek to consolidate and communicate a message that extends beyond the clothes they are putting onto the rails, those at the top of their game have eschewed traditional handbag shots and replaced them with montages that speak to a broader picture of lifestyle luxury – and Jamie Hawkesworth is often the man responsible.     Trademark S/S15     Trademark S/S15     Trademark S/S15     Trademark S/S15     Trademark S/S15     Trademark S/S15 Trademark S/S15 8 images In a market saturate...

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Style "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest." — Andy Warhol     Weddings Modern Love Vanessa Friedman Skin Deep Celebrity Highlights     Photo     CreditMaya Anwar for The New York Times     Saudi Arabia Just Had Its First Fashion Week     Female-only audiences, no social media — but as one observer said, “Women here have been waiting for years for a time to shine.”     Photo     CreditJ Swenson Photography     Some Said They’d Flee Trump’s America. These People Actually Did.     Like modern-day von Trapps, minus the singing, families are climbing mountains and fording streams with nothing but backpacks and a Wi-Fi connection.